Like Lotus, we believe in cutting weight, not corners. We strip away the noise, the layers, the overhead, so what’s left is all performance, all soul.
Automotive and
Luxury Intelligence
We help mobility brands grow by blending strategy, creativity, technology, and media into a unified practice.
Mark Wenneker
Mark has spent a career helping brands dream bigger, from bold campaigns like "Don't Get Mad Get E*trade", jetBlue’s “You Above All”, Acura’s “Less Talk More Drive”, Royal Carribean’s “Come Seek”, Google’s “The Playground is Open”, and Corona’s “La Vida Mas Fina”.
Takuji Yamada, President of Honda, once handed Mark Wenneker a miniature banner that read “Marketer’s Dream.” He’s carried that spirit ever since, reshaping how brands like Honda, Acura, Saab, and Mercedes-Benz connect with people. He created Saturn’s “Sheet Metal,” one of the most iconic car ads ever made, and brought a modern voice to Hyundai through digital storytelling. For Wenneker, it’s never been about the ad, it’s about making the car feel like something more.
Mike Braue
Mike started his career on Nissan, cutting his teeth at Chiat\Day. He later pitched, won, and launched Kia, helping shape the brand’s voice and establish its presence in the U.S. market. From there, he spent nine years leading Hyundai as Head of Brand, overseeing strategy and creative during one of the company’s most pivotal growth periods. Under his leadership, Hyundai pushed into bold new territory with culturally resonant storytelling, integrated campaigns, and a renewed focus on brand purpose. His work helped transform perception and solidify Hyundai as a major player in the category.
Ned Wallroth
Ned is a strategically grounded, culturally driven, hands-on creative, and operations leader. As the founder of Amalgam he develops and leads tailored teams to innovate, adapt, and grow companies through brand development, digital transformations, creative campaigns, and integrated media executions. He helped relaunch Fisker, contributing to over $300M in pre-order revenue. From muscle cars to city compacts to hard-working trucks, he’s helped Dodge, Fiat, and Ram stay front and center with work that moves people. He led the relaunch of ONYX, the electric scooter with a cult following. As agency partner and fractional CMO for Eastern Airlines, he helped bring the brand back to market, and guided the expansion strategy for Navier, America’s first all-electric hydrofoil. Whether repositioning legacy players or giving startups their edge, Ned helps brands claim a distinctive, rightful lane by driving cultural relevance, awareness, and sales.
Rochelle Webb
Rochelle has spent her career shaping global media strategies for some of the world’s most recognizable brands, including Apple, Visa, Activision Blizzard, Quiksilver, and Vivendi Games. She brings a deep understanding of how to align media with business objectives, having led planning and execution across 175 markets worldwide. Her work spans product launches, market expansions, and brand transformations, consistently delivering campaigns that break through and drive measurable growth. Rochelle is known for her ability to navigate complexity, build agile media ecosystems, and identify untapped opportunities that move brands forward.
Case Studies
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We repositioned Fisker, launched the Fisker Ocean, ideated and produced campaigns across all communication channels, and developed a media plan that generated $300M in preorders.
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As a team of 10, we re-launched Eastern Airlines, opening up new routes globally, creating a playbook to support the brand's expansion, and executing everything from designing 777s to back-end ticketing integrations. When the pandemic hit, we pivoted to 'earn our wings' once again with repatriation flights.
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Relau
Throw An Amalgam At It
Brand Sprint
A 3–5 day workshop that helps your company define its brand identity in a condensed timeframe. It involves clarifying key elements like your brand’s purpose (Why), offerings (What), and differentiators (How). You also identify target audiences, brand values, tone of voice, and attributes to shape your brand’s personality and guide future marketing and communication strategies. This process is designed to provide clear brand direction efficiently, without the months of deliberation typical of traditional branding efforts.
Creative Sprint
A 3–5 days, to rapidly create, organize, and optimize content for your brand. During this sprint, your team sets clear goals for content production, such as blog posts, videos, or social media campaigns, while aligning it with your brand's tone, messaging, and audience needs. The sprint involves brainstorming ideas, drafting, editing, and finalizing content, ensuring everything is cohesive and ready for distribution. It's designed to boost your content output quickly, streamline collaboration, and provide a structured approach to content creation in a limited time.
Digital Audit
A thorough review of your brand’s media presence across various platforms, including social media, websites, press coverage, and advertising channels. The goal is to evaluate the effectiveness of your current media strategy, examining metrics like engagement, reach, messaging consistency, and audience targeting. By analyzing what’s working and what’s not, you can identify gaps, refine your approach, and ensure your media efforts align with your overall brand goals. A media audit helps you optimize your media strategy for better visibility, engagement, and return on investment.
Media Audit
A 3–5 day process to evaluate your digital ecosystem, including your website, tech stack, CRM, and social media presence. This audit identifies opportunities to enhance performance, streamline operations, and align with your brand’s objectives. It involves assessing your website’s user experience, design, and SEO, reviewing your tech stack for efficiency and scalability, analyzing your CRM for data accuracy and process alignment, and examining social media engagement and content strategy. The goal is to provide actionable insights that refine your digital strategy and optimize your brand’s online presence.