We conceive and articulate what makes brands distinctive.
Each company requires its own unique set of brand development tactics to strengthen its unique selling proposition. Sometimes companies need it from the ground up. Some just need to articulate the same idea in a new, more effective, and engaging. Regardless, we love working with bold brands.
Brand Strategy
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. The deliverables developed as a result of brand strategy practices become your brand operating system, and guide you towards distinction and growth.
Brand Planning
Aligning your strategy more closely with the expectations of your customers and understanding your place in the market compared to your competition is paramount. A detailed plan of findings should be followed by a series of actionable targets, with a timeline of expected results.
Brand Guidelines
The visual and visceral elements of a brand - the manifestation of the unique character and styles serve as the framework through which all brand decisions are to be made, from typography, color, art direction, tone of voice, and beyond. These elements create a unified representation of your brand and a north star for growth.
Brand Architecture
The structure and hierarchy of brands and offerings within an organization are integral to brand clarity and future growth. It serves as the anchor for how brands within a company are related to, and differentiated from one another on a corporate, business, and product level.
Brand Audit
By dissecting the existing umbrella of brands, products, services, and overall strategy, we can help to establish one unified brand that can extend across all intended communication channels that addresses why each is distinctive.
Naming
Your name must address the cohesion of all corporate entities, all current and future products, and physical environments.
Positioning
This is the elevator pitch. Your positioning statement clearly states who you are, what you do, who your audience is, and why it all matters.
Tone & Voice
How do we tell these stories? What tone do we use? Do we speak neighbor to neighbor, brand to consumer? Are we transparent? Are we telling real stories, or building myths and legends?
Brand Identity
We explore your ID and ways to improve upon it so as to better represent your brand. The creation of a new mark will take all brand elements into consideration and visually address how they live together in unison.
Environmental Design
Devising plans, programs, policies, buildings, or products. It seeks to create spaces that will enhance the natural, social, cultural and physical environment through wayfinding solutions and enhancing a sense of community and identity.
Product Packaging
The choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container, packaging design is critical to the success of a product. The hierarchy of information on a package is pivotal to nail properly.
Target Audience
Who is your core consumer? What do they think about? Care about? Where do they live? How do they live? We paint a picture of your aspirational consumer. Those that will become the future flag bearers for your brand. We’ll help define these individuals and identify the most effective ways to connect with them.
Brand Identity Work
