Earning Their Wings

Eastern Airlines, also colloquially known as Eastern, was a major American airline from 1926 to 1991. Eastern was one of the Big Four domestic airlines that dominated this market for decades afterward. Fresh off a new identity inspired by their rich and iconic history, we relaunched Eastern as an “Explorer” brand focusing on underserved markets with only direct, non-stop flights, and very liberal bag policies.

With citizens stranded, Eastern stepped in to fly passengers home just months after relaunching. We created a spot to thank pilots, flight attendants, line mechanics, and everyone working the frontlines keeping our communities safe & healthy.

Juice Worth the Squeeze

“For someone like me to get a campaign with Absolut and to be wearing a bikini and to be jumping around and dancing and having fun—Absolut saw me on Instagram, saw how I like to dress, saw how I liked to party with my girls. — The creative had the big girls in it. It was juicy, like me, and fun, like me,” – Lizzo

RESULTS: 199 million impressions and 54 million video completions. Most talked about vodka brand of the summer.

The Right Call

UNTUCKit hired us to create a campaign for Spring 2019. Our goal was to show how men of all shapes and all sizes don’t have to sacrifice comfort to look and feel great. We enlisted brand investor and spokesman, Drew Brees, to emphasize how great you can look when you make the right call. Of course, this alludes to the absurd blown call that cost the Saints a chance at playing in Super Bowl LIII. The campaign led to the best sales in the brand’s history with an increase of 66% in shirt sales.