We partner with early-stage and growth-stage companies to unlock value through capital, strategic insight, and meaningful operational support.
If you're building something bold, you’ve come to the right place.
We understand the unique pressures you face at critical growth junctures: funding frustrations, operational hurdles, and scaling challenges. That's why we partner directly with your team, embedding ourselves in your business to drive performance, unlock opportunities, and help you reach your true potential faster.
Ned Wallroth
Ned is a strategically grounded, culturally attuned leader who builds and scales companies through brand, go-to-market, and operational focus. As founder of Amalgam, he assembles tailored teams to drive growth—developing brands, accelerating digital transformation, and unlocking new market opportunities.
Mark Wenneker
Mark has spent a career helping companies unlock value by thinking bigger—shaping not just bold campaigns like ETRADE’s “Don’t Get Mad, Get ETRADE” and jetBlue’s “You Above All,” but repositioning brands to drive growth, enter new markets, and build lasting equity.
Jim Stevenson
Jim helps early-stage and growth-stage companies scale by aligning strategy, market insight, and operational expertise. He works across industries to shape go-to-market plans, strengthen core capabilities, and unlock new revenue opportunities.
Throw An Amalgam At It
We don’t just advise from the sidelines; we roll up our sleeves and help execute the work that drives real growth without overloading your team. Our blended model means we’re invested in your outcomes, aligning our success with yours every step of the way. By combining cutting-edge AI insights with hands-on human expertise, we streamline operations and accelerate your trajectory with precision and impact.
Business Model Optimisation
A comprehensive evaluation and refinement of revenue models, pricing structures, and unit economics, aimed at strengthening financial resilience and unlocking scalable growth. This includes identifying high-margin opportunities, streamlining cost drivers, and stress-testing the model against market shifts to ensure adaptability and long-term profitability.
Go-to-Market Execution
Developing and executing end-to-end strategies for successful market entry, customer acquisition, and revenue acceleration. This includes audience segmentation, channel prioritization, positioning, pricing, and launch orchestration—ensuring alignment across marketing, sales, and product teams to drive traction, conversion, and sustained growth.
Designing and implementing scalable systems, workflows, and operational frameworks that support efficient growth and long-term sustainability. This includes optimizing organizational structure, integrating technology platforms, refining SOPs, and building cross-functional alignment to ensure agility, accountability, and operational excellence at every stage of growth.
Operations & Infrastructure Development
Providing strategic guidance and decision-making support to founders and leadership teams during pivotal moments, including scaling, fundraising, restructuring, and market shifts. This involves acting as a thought partner to navigate complex challenges, pressure-test assumptions, and ensure clarity, confidence, and alignment across executive priorities.
Founder & Executive Advisory
Capital & Fundraising Support
Leading financial structuring, capital strategy, and investor engagement efforts to support both immediate funding needs and long-term growth. This includes crafting compelling investment narratives, preparing diligence-ready materials, managing investor pipelines, and advising on optimal deal structures to align capital with business objectives and market conditions.
Brand & Market Positioning
Shaping and refining brand strategy to carve out a distinctive market position, amplify visibility, and build lasting emotional resonance with target audiences. This includes aligning brand narrative, visual identity, and messaging with business goals, while leveraging media, partnerships, and cultural insights to drive relevance, differentiation, and long-term brand equity.