Juice Worth the Squeeze

“For someone like me to get a campaign with Absolut and to be wearing a bikini and to be jumping around and dancing and having fun—Absolut saw me on Instagram, saw how I like to dress, saw how I liked to party with my girls. — The creative had the big girls in it. It was juicy, like me, and fun, like me,” – Lizzo

RESULTS: 199 million impressions and 54 million video completions. Most talked about vodka brand of the summer.