Own the Edge
Boating lost its edge. Heavy yachts. Ornamental luxury. A category decades behind the pace of innovation. For a generation fluent in electric cars, private flight, and connected design, the water felt stuck in the past.
Navier was built to reset the standard. Not a yacht. Not a boat. America’s first all-electric hydrofoil vessel that rises above the water. We positioned the brand to Own the Edge. A call to claim new technical territory. A promise of power, precision, and control with an audacious tone that unlocks waterways.
We designed the visual identity to feel like the product itself. Every element, visual, verbal, and experiential, crafted to seduce and to signal. Bold compositions. Sharp language. A system that refuses to blend in. Navier is not entering the marine industry. It is redefining it. A brand born not to update the past, but to command the future.
Navier needed a site to reinforce their vision, showcase their technology, and claim their place as the boat of the future. We created a website that makes their engineering clear, their story immersive, and their ambition undeniable. It shows the boat in full flight, turns specs into desire, and invites people to be part of what comes next on the water.
