It's not who you know, it's who you trust. If you've found your way to this page, it's likely through a friend. Hi, we're Amalgam.
As four seasoned executives with deep expertise, we focus on delivering results, not just running meetings. We seamlessly centralize executions by integrating branding, design, technology, content, and media. If you're a CEO without a marketing department or a CMO frustrated by stagnant sales, we’re your answer. We deliver fast, effective solutions that cut through the noise—without the overhead, the jargon, or the layers of bureaucracy.
Rochelle Webb
Rochelle has spent her career shaping media strategies for brands like Apple, Visa, Activision Blizzard, Quiksilver, and Vivendi Games. With extensive experience managing planning and execution across 175 markets, she has delivered impactful campaigns that unlock new market opportunities and drive significant growth for clients.
Mark Wenneker
Mark has spent a career helping brands dream bigger, from bold campaigns like "Don't Get Mad Get E*trade", jetBlue’s “You Above All”, Acura’s “Less Talk More Drive”, Royal Carribean’s “Come Seek”, Google’s “The Playground is Open”, and Corona’s “La Vida Mas Fina”.
Mike Braue
Mike is a seasoned marketing expert with a diverse background spanning industries such as Technology, Automotive, Entertainment and Spirits. His experience includes managing brands like Hyundai, Amazon, Bacardi and Universal.
Ned Wallroth
Ned is a strategically grounded, culturally driven, hands-on creative, and operations leader. As the founder of Amalgam he develops and leads tailored teams to innovate, adapt, and grow companies through brand development, digital transformations, creative campaigns, and integrated media executions.
Throw An Amalgam At It
Instead of throwing an expensive army at your next challenge, throw an Amalgam at it. Let’s meet for an hour to discuss your challenge, and one week later, we’ll come back with a solution and a road map to success.
Brand Sprint
A 3–5 day workshop that helps your company define its brand identity in a condensed timeframe. It involves clarifying key elements like your brand’s purpose (Why), offerings (What), and differentiators (How). You also identify target audiences, brand values, tone of voice, and attributes to shape your brand’s personality and guide future marketing and communication strategies. This process is designed to provide clear brand direction efficiently, without the months of deliberation typical of traditional branding efforts.
Creative Sprint
A 3–5 days, to rapidly create, organize, and optimize content for your brand. During this sprint, your team sets clear goals for content production, such as blog posts, videos, or social media campaigns, while aligning it with your brand's tone, messaging, and audience needs. The sprint involves brainstorming ideas, drafting, editing, and finalizing content, ensuring everything is cohesive and ready for distribution. It's designed to boost your content output quickly, streamline collaboration, and provide a structured approach to content creation in a limited time.
Digital Audit
A thorough review of your brand’s media presence across various platforms, including social media, websites, press coverage, and advertising channels. The goal is to evaluate the effectiveness of your current media strategy, examining metrics like engagement, reach, messaging consistency, and audience targeting. By analyzing what’s working and what’s not, you can identify gaps, refine your approach, and ensure your media efforts align with your overall brand goals. A media audit helps you optimize your media strategy for better visibility, engagement, and return on investment.
Media Audit
A 3–5 day process to evaluate your digital ecosystem, including your website, tech stack, CRM, and social media presence. This audit identifies opportunities to enhance performance, streamline operations, and align with your brand’s objectives. It involves assessing your website’s user experience, design, and SEO, reviewing your tech stack for efficiency and scalability, analyzing your CRM for data accuracy and process alignment, and examining social media engagement and content strategy. The goal is to provide actionable insights that refine your digital strategy and optimize your brand’s online presence.
When your brand is bland.
When your brand is bland.
When your media is mediocre.
When your media is mediocre.
When your not content with your content.
When your not content with your content.
When your influencers aren’t influencial.
When your influencers aren’t influencial.
When your work's not working, throw an Amalgam at it.
When your work's not working, throw an Amalgam at it.
Case Studies
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We repositioned, named, created a visual identity including packaging, developed a 360° brand plan, led campaign ideation and execution, and oversaw all communications efforts and media.
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We repositioned Fisker, launched the Fisker Ocean, ideated and produced campaigns across all communication channels, and developed a media plan that generated $300M in preorders.
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As a team of 10, we re-launched Eastern Airlines, opening up new routes globally, creating a playbook to support the brand's expansion, and executing everything from designing 777s to back-end ticketing integrations. When the pandemic hit, we pivoted to 'earn our wings' once again with repatriation flights.
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We repositioned Russell Athletic for the next generation, while re-anchoring its iconic 'R' from the past to help articulate the brand's future. Russell grew from $100M in 2018 to $500M in 2022, achieving the best profit margin at Fruit of the Loom, Inc.
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We were brought in to help make Absolut culturally relevant again and to promote Absolut Juice. We enlisted Lizzo to lead a campaign that generated 199 million impressions and 54 million video completions, making Absolut the most talked-about vodka brand of the summer.
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We supported Pabst Brewing Co.'s entire beer portfolio across branding, packaging, web, social, demand generation, and content creation.
